Ok, so I don't have to be tracking references manically anymore. But I will, 'cause that's what I do as a grad student.
Crooked Timber discusses virtue, vice, Netflix, and the temporality of decision making:
August 1, 2004 10:54 PM | TrackBack | in TemporalityParticipants made the choices either in a sequence, meaning that the viewings would be in the immediate future, or made them all simultaneously, meaning that some of the viewings would be delayed. Participants who made the choices in a sequence tended to pick mostly vice films, while participants who made the choices simultaneously picked many more virtue films.
The decision horizon affects the decision. Even for rental movies.