http://drzaius.ics.uci.edu/blogs/danyelf/archives/000363.html Notes from FooCamp: Saturday, I sat in on a session in corporate blogging. What is good blogging for, and what is blogging good for? What happens when bad blogging happens? How does one establish policies for organizations? And what does... en-us http://blogs.law.harvard.edu/jkbaumga/2004/09/15#a1660 There are many challenges associated with finding content on blogs. http://www.corporateblogging.info/2004/09/problem-of-unstructured-blogs-that-are.asp I don't claim to have The Answer, but I have one answer to the question asked. I think you have to incorporate the blog format into a more traditional web