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May 12, 2005
nike: stand up you passive consumers!
nike has put up a ginormous/hugantic interactive billboard in times square [nyc, yo]. interactive how you ask? using SMS [to an actual number, not a code] you can design, and subsequently buy, a pair of shoes for all the world to see. customizing products is not new, but perhaps when it gets combined with public performance there will be more pressure [ahem: incentive] to buy, "hey didn't i see those shoes in times square??? when they were 23 stories high? you are so cool!"
according to the ny post:
A customer can take a basic pair of shoes and dress them up, choosing among hundreds of colors and adding embroidered words. Nike does maintain some control, though; customers can't remove the "swoosh" or get cute by printing "Reebok" or "Swtshop" on the shoes.heh.
[thanks information aesthetics]
Posted by roxy at May 12, 2005 02:23 AM